Effective Date: June 21, 2025
Applies to: USA · Canada · EU/UK · Worldwide
This Privacy Policy explains how BrandLift Global LLC (“BrandLift,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, communicate with us, or use our Services. We comply with applicable privacy laws, including GDPR (EU), UK GDPR & DPA 2018 (UK), CCPA/CPRA (California, USA), and PIPEDA (Canada), as applicable.
1. Data Controller & Contact
The data controller is BrandLift Global LLC. For questions or requests related to privacy, please contact us at info@brandliftglobal.com. If you are in the EU/UK and we appoint a representative, we will update this section with their details.
Business Data: company name, website URLs, social handles, project notes, and assets you provide.
Transaction Data: invoices, payments, billing details (processed via PCI‑compliant providers).
Technical Data: IP address, device and browser info, pages viewed, referring URLs.
Usage & Campaign Data: interactions with our site and performance metrics for the Services.
Communications: emails, messages, support requests, and call notes.
3. How We Use Data
Provide, operate, and improve the Services and website.
Set up projects, manage accounts, and deliver customer support.
Process payments, send invoices, and reconcile accounts.
Send service communications and (with consent or where permitted) marketing updates; you can opt out anytime.
Analyze performance, troubleshoot, and prevent fraud or abuse.
Comply with legal obligations and enforce agreements.
4. Legal Bases (GDPR/EU/UK)
Contract: Processing necessary to perform our agreement with you (e.g., delivering Services).
Legitimate Interests: To improve Services, secure systems, and grow our business without overriding your rights.
Consent: For certain marketing, cookies, or optional data you choose to provide; you may withdraw consent at any time.
Legal Obligation: To comply with tax, accounting, and regulatory requirements.
5. Sharing & Disclosure
Service Providers: hosting, cloud storage, analytics, email, advertising networks, payment processors. They process data under instructions and appropriate safeguards.
Business Transfers: In a merger, acquisition, or asset sale, your data may be transferred with notice where required.
Legal: We may disclose data to comply with law, enforce agreements, or protect rights, safety, and security.
No Selling: We do not sell your personal information. For CPRA “sharing” of data for targeted advertising, we will honor applicable opt‑out mechanisms.
6. Cookies & Tracking
We use cookies, pixels, and similar technologies to remember preferences, analyze traffic, and measure campaign performance. You may control cookies through your browser settings. In the EU/UK, we obtain consent where required and provide granular choices via our cookie banner.
Typical cookies and tools may include analytics (e.g., Google Analytics), advertising pixels (e.g., Meta), A/B testing, and performance monitoring.
7. International Transfers
We may transfer personal data to countries outside your own. Where required, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs), UK IDTA/Addendum, and additional security measures.
8. Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is fully secure; we cannot guarantee absolute security.
9. Data Retention
We retain personal data only as long as necessary for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, data will be deleted or anonymized.
10. Your Rights
EU/UK: access, rectification, erasure, restriction, portability, and objection; right to lodge a complaint with your Supervisory Authority.
California: rights to know, delete, correct, opt‑out of sale/sharing, and non‑discrimination.
Canada: access, correction, and withdrawal of consent subject to legal limits.
To exercise rights, contact us at info@brandliftglobal.com. We may need to verify your identity and authority.
11. Children’s Privacy
Our website and Services are not intended for children under 18, and we do not knowingly collect personal information from them. If you believe a minor has provided data, contact us to remove it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect upon posting the revised Policy with an updated Effective Date.
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